Mike Kilian is the Director of Business Development for Mvix, a market leader in technology and products for high-definition digital signage systems, video-wall appliances, interactive digital kiosk systems, IP-video broadcasting and content management systems. We spoke with him about considerations for video walls and more info on what Mvix does.
TD: Why would a company want to install a video wall in its office or lobby?
MK: Video walls are a high impact solution in the digital signage landscape. What we mean by this is that it does more for the branding and the content experience of the company than just a single screen would. When you put a video wall in an office, lobby, or any type of environment, what you’re really doing is creating a customer experience more so than you are simply implementing digital signage. So a video wall in a lobby, especially, is going to define the first impression when you walk in. A well executed video wall lends the impression of a company which is up to date technology wise, has a customer facing technology presence, and has a certain drive to stay involved with relevant technology, content, branding, and of course a more modern approach to the aesthetics of the facility.
TD: Why should an end user opt for a video wall rather than a display screen or projection system? What can video walls offer that those technologies don’t?
MK: A video wall display, when executed properly, provides more digital real estate to work with than a single screen ever can. Different marketing teams and branding elements will have various effects across varying types of video walls. The concept is instead of just one screen, you have multiple screens to work across, which can give you a lot more real estate to take advantage of. Now, how you use that real estate can be targeted towards what the company is going after for their branding specifically. For a company that wants to leverage social media, you now have several screens to stretch that out across versus just one. For a company that values video-based marketing or more dynamic content, you now have multiple displays to stretch that across, whether it’s physically stretching that content across all screens or treating each screen individually, with its own separate piece of content.
When Mvix implements a video wall we provide displays with 1080p resolution, which is the current standard for full HD. When you have multiple screens leveraging 1080p you’re now talking about a significant amount of digital canvas to stretch your branding across. Another advantage of a video wall over just one screen is the fact that, when you put several screens next to each other, you’re implementing a larger digital footprint within the facility itself. You have multiple screens, usually with no bezel, side-by-side or in a row or in a grid, giving you a larger impression than just one display, or even two or three displays, could ever provide.