With the proliferation of geolocation, the OOH industry is in the midst of a data revolution. This new access to insights puts OOH advertising in a position to be one of the most well-measured and reactive channels for marketers.
Since 1933, Geopath, (formerly the Traffic Audit Bureau), has provided measurement of Out-of- Home advertising (OOH). The OOH industry made a major investment in data and development this year to harness the power of geolocation data. In conjunction with Streetlytics, a joint partnership between AirSage and Citilabs, Geopath is rolling out a new methodology called […]